The Do It Yourself Lobotomy

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A leading consultant on creative thinking and a former top creative director of award-winning advertising agency Leonard Monahan, Tom Monahan offers a fresh look at the subject with hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. Praise for the Do-It-Yourself Lobotomy "Here, at last, is the perfect book for anyone passionate about becoming a better creative thinker. Tom Monahan's thinking methods make it fun, simple, and easy to discover new and better ways of generating bigger and fresher creative ideas. It's like running away with the circus." - Roberto Wilson, Creative Director, Advertising and Graphic Design, Cirque du Soleil "Tom Monahan's techniques for creative problem solving are simple and memorable. Whether you're brainstorming solo or in a group, these exercises will help you move quickly and productively toward innovative solutions." - Eric Erickson, Director, Creative Services, Target "You've heard the saying: If you always do what you always did, you always get what you always got. After a day with Tom Monahan or this book . . . you won't think like you always thought, and you'll get something better than you always got!" - Mike Ricciuto, Director, Global Communications, DuPont Agriculture and Nutrition "The future of business will be led by people searching for new ideas. This book can help anyone think more creatively." - Lee Clow, Chairman and Worldwide Creative Director, TBWA \Chiat\Day "Tom Monahan jiggles your brain loose. He reorganizes the stumbling blocks of creativity into building blocks that equip everybody to be architects of innovation." - Roy M. Spence, Jr., Founder and President, GSD&M

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Pagina's: 276, Editie: Eerste editie, Hardcover, John Wiley & Sons