the eCommerce Growth Gap: Why Brands Get Stuck, and Operating System for Profitable, Predictable Growth: When Performance Lags ... How to Restore Profitable

"This book explains eCommerce in a way leadership teams can understand, govern, and scale. I've seen Jason close the Growth Gap more than once, in different businesses, with different teams and different challenges. This isn't luck. It's a repeatable approach." - Trip Randall, President & CEO, Superfeet Why do so many brands invest more money, talent, and effort into eCommerce, only to watch growth stall and margins erode? In The eCommerce Growth Gap, Jason Pawloski reveals the hidden operational failures that quietly sabotage eCommerce performance, even inside brands with great products, strong teams, and real demand. Drawing on two decades of building, scaling, and fixing digital commerce businesses, Pawloski shows the problem usually isn't the website, the ads, or the people. eCommerce performance isn't a marketing challenge. It's an operating model challenge. When eCommerce is managed as a set of disconnected tactics instead of a coordinated operating model, brands fall into the Growth Gap - the widening distance between what the business potential and the actual business results. This book is for leaders who are done guessing and ready to run eCommerce the way they run the rest of the business. Inside, you'll learn the five systemic forces that keep brands stuck: - The Strategy Gap: eCommerce strategy disconnected from business economics, brand positioning, and commercial reality.- The Financial Linkages Gap: Leadership can't explain what drives profit, where it leaks, or which actions are creating or eroding enterprise value.- The Capability & Organizational Gap: Ownership is unclear, execution is fragmented, and the organization lacks the structure to operate at scale.- The Infrastructure & Process Gap: Technology, data, and operational processes aren't integrated enough to support consistent, scalable execution.- The Demand Generation Gap: Demand is managed as a collection of channels rather than an integrated engine of create, capture, and compound. Instead of chasing the latest marketing hack, The eCommerce Growth Gap delivers a durable operating model: the eCommerce Value Creation System. Written for CEOs, leadership teams, boards, and eCommerce operators, this book provides practical frameworks to align strategy, economics, execution, and accountability - eliminating heroics and replacing them with calm confidence. If your digital business feels stuck, The eCommerce Growth Gap is your blueprint for breaking through, regaining momentum, and turning eCommerce into a predictable engine of profitable growth.

Pagina's: 242, Paperback, Baywood Press