This is not a book about how to succeed in business.There are thousands of those. This is not one of them.Written by someone who built a business from a bedroom storeroom, grew it carefully over years, then received significant funding - and proceeded to lose all of it through mistakes that were entirely avoidable. This book names those mistakes plainly, personally, and without excuses. Not to inspire. Not to motivate. To warn.If even one chapter stops you from making one expensive mistake, this book has paid for itself. The author has already paid enough for it.
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