The EVP Playbook: How to Build an Employee Value Proposition That Attracts and Keeps Talent

If you're an HR director or employer brand manager who just watched another top candidate reject your offerfor a company that pays the same - this book was written for you.You know these moments. You live them: - A hiring manager forwards you a Glassdoor review that contradicts everything on your careers page -and asks you to "fix it"- Your CEO demands to know why time-to-hire keeps climbing while the recruiting budget doubles- You run an engagement survey, and the top drivers your employees name are nowhere in your job ads- An agency quotes you $60,000 for an "EVP project" that produces a slide deck nobody usesStop guessing. This book is the system.Here's what you'll learn: - The EVP Audit - see what candidates actually read into your company before you say a word- The Gap Analysis Matrix - find where your promise and your reality split- The 4-Part EVP Formula - core, pillars, proof points, and messages that hold together- The Segment Map - different propositions for engineers, managers, and frontline workers without losingone brand- The 7-Block Vacancy - job ads that make the right candidates apply- The EVP Dashboard - 12 metrics that show it's working: offer acceptance, 90-day retention, referral rate54 ready-to-use templates inside - no email walls, no downloads, every template is on the page.An EVP consulting engagement starts around $60,000. Richard Mosley's Employer Brand Management - theacademic standard - runs about $40 and stops at strategy. This book costs less than dinner.Stop losing candidates to companies that pay the same. Start building the EVP your competitors can't copy.