Independently Published

The Experience Code: Turning Audiences into Fans

Name: The Experience Code: Turning Audiences into Fans
Brand: Independently Published
SKU: b2c891e098086a9cb1e32db4a22d505c

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Bol The Experience Code is part memoir, part playbook for leaders tired of being forgettable.John Roberson distills thirty years of lessons-from boardrooms where executives sat like they were at funerals to moments that moved people to tears-into a research-backed framework for creating experiences that move people.With the candid energy of a former cheerleader who became a CEO (and the neuroscience to back it up), Roberson reveals why your brand lives in their heads, not your handbook...and what to do about it.Whether you're leading a university, sports franchise, healthcare system, or any organization competing for attention in a distracted world, this book offers the CARE Framework, real stories, and practical tools to close the gap between what you promise and what you deliver.Grab your copy today.

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Beschrijving (1)

The Experience Code is part memoir, part playbook for leaders tired of being forgettable.John Roberson distills thirty years of lessons-from boardrooms where executives sat like they were at funerals to moments that moved people to tears-into a research-backed framework for creating experiences that move people.With the candid energy of a former cheerleader who became a CEO (and the neuroscience to back it up), Roberson reveals why your brand lives in their heads, not your handbook...and what to do about it.Whether you're leading a university, sports franchise, healthcare system, or any organization competing for attention in a distracted world, this book offers the CARE Framework, real stories, and practical tools to close the gap between what you promise and what you deliver.Grab your copy today.

Lees meer