THE FACTORS THAT INFLUENCE CONSUMERS' PURCHASE INTENTION

The Factors That Influence Consumers' Purchase Intention Towards Electric Vehicles in Malaysia explores the key drivers and barriers affecting consumers' decisions to adopt electric vehicles (EVs) in the Malaysian market. Drawing on empirical research, the study examines factors such as environmental awareness, perceived cost savings, government incentives, charging infrastructure, social influence, and technological perceptions. The findings provide valuable insights for policymakers, automotive manufacturers, marketers, and researchers seeking to accelerate EV adoption and support Malaysia's transition toward sustainable transportation. This book contributes to the growing body of knowledge on consumer behavior and green mobility in emerging economies.