The Food Truck Game 101: a Step-by-Step Guide to Starting Mobile Business

Most food trucks don't fail because of food. They fail because nobody taught them the business.The Food Truck Game 101 is the real-world playbook nobody hands you before you start. Written by Daryl "Bossman" Smith, founder of WingIT and SipIT Daiquiris To-Go, this book gives you the exact blueprint he used to turn a Craigslist food truck and a college class project into 17+ franchise locations across Texas.Inside this playbook, you'll learn: - The pricing, budgeting, and operational systems that actually make money - The permits, staffing mistakes, and money traps that shut trucks down fast - How to find your niche, write your menu, and price for real profit - The funding paths that work - and the ones that bury new owners in debt - The exact blueprint to scale from one truck into catering, multi-unit growth, and franchisingThis isn't theory. This isn't motivation.This is the game - and this book shows you how to win it.Inside you'll get 12 chapters covering everything from finding your concept to scaling to multiple locations, plus two bonus chapters: "If It Was Easy, Everybody Would Do It" on the mental side of entrepreneurship, and "How to Scale" - the franchising playbook Daryl built SipIT on.Plus, every reader gets free access to The Food Truck Game Toolkit - a 19-page companion ebook with the business plan, startup budget, break-even calculator, and menu pricing worksheets Daryl uses to launch every new operator.Written by someone who learned every lesson the hard way, rebuilt after every setback, and turned a Craigslist food truck into a multi-brand operation.If you're serious about getting in the food truck game - start here.