The Future of Retail and Service Design: Sustainable, Phygital, Community

This book explores the future of retail and service design, offering cutting-edge insights from leading researchers. Ideal for researchers, designers, educators, students, and innovation enthusiasts, it delivers fresh perspectives on the rapidly evolving world of retail and service design. This book explores the future of retail and service design, offering cutting-edge insights from leading researchers. With a focus on sustainability, phygital innovation, and community retail, it provides a forward-thinking roadmap for the evolution of these fields. Each chapter examines the current landscape and future possibilities, presenting a dynamic vision of what lies ahead. From transforming customer experiences through community engagement and immersive technologies to advancing sustainability, this book invites readers to engage with emerging trends and the transformative power of design. Ideal for researchers, designers, educators, students, and innovation enthusiasts, it delivers fresh perspectives on the rapidly evolving world of retail and service design. Chapter 8 of this book is freely available as a downloadable Open Access PDF at under a Creative Commons Attribution‑Non Commercial‑No Derivatives (CC‑BY‑NC‑ND) 4.0 license.