The Game Changer
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The CEO of Procter & Gamble and the author of Know-How shed new light on the key role of innovation as the centerpiece of any business endeavor, guiding everything from budgeting and strategy to employee selection, promotion, and reward, and describe how to integrate innovation into the ultimate goals, strategies, and everyday processes of a business. 125,000 first printing.
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The CEO of Procter & Gamble and the author of Know-How shed new light on the key role of innovation as the centerpiece of any business endeavor, guiding everything from budgeting and strategy to employee selection, promotion, and reward, and describe how to integrate innovation into the ultimate goals, strategies, and everyday processes of a business. 125,000 first printing.
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