The Game Theory of Negotiation: How to Read Any Room and Win Before You Speak

Most people lose negotiations they should have won. Not because they weren't smart enough or tough enough. Because they were playing without knowing the rules. >How to read any deal before it begins. >Stop leaving value on the table. >Learn the hidden mechanics behind every deal.- Why the first number in any negotiation shapes everything that follows.- How to identify when both sides can win, and how to get there before anyone else does.- The single variable that determines your leverage before you say a word.- Why the advice to anchor first is wrong in certain situations, and how to know which one you're in.- How to build agreements that hold because neither side wants to undo them.- What repeated interactions do to the logic of any deal, and how to use that to your advantage.Find the structure underneath every conversation that matters. >Know the rules. Read the room. Walk away ahead more often than not.