Most people lose negotiations they should have won. Not because they weren't smart enough or tough enough. Because they were playing without knowing the rules. >How to read any deal before it begins. >Stop leaving value on the table. >Learn the hidden mechanics behind every deal.- Why the first number in any negotiation shapes everything that follows.- How to identify when both sides can win, and how to get there before anyone else does.- The single variable that determines your leverage before you say a word.- Why the advice to anchor first is wrong in certain situations, and how to know which one you're in.- How to build agreements that hold because neither side wants to undo them.- What repeated interactions do to the logic of any deal, and how to use that to your advantage.Find the structure underneath every conversation that matters. >Know the rules. Read the room. Walk away ahead more often than not.
AmazonPagina's: 172, Paperback, Independently published
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