The Handbook of Media Audiences

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.bulletlistbulletDetails the study of audiences and how it is changing in relation to digital mediabulletRecognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media worldbulletOffers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached todaybulletArgues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving thembulletIncludes contributions from some of the most outstanding international scholars in the field/bulletlist