the Hidden Margin Leak: Why Profitable-Looking Shopify Stores Quietly Go Broke - and How to Find Money Before It's Gone

Your store is making sales. So why isn't there any money in the bank?If you run a small Shopify store and you've ever finished a good month wondering where the profit actually went, this book is for you. You're not bad at business. You're watching the wrong number.Most store owners track revenue. Revenue lies. It's the money that passes through your hands, not the money you keep - and the gap between the two is where small stores quietly go broke while the dashboard stays green.The Hidden Margin Leak is a short, no-fluff guide for solo operators and small Shopify stores who want to know what they actually earn on every order - and where their money is leaking out. No finance degree, no expensive software, no growth-hacking. Just a clear method you can run this weekend with a spreadsheet.Inside, you'll learn how to: - Calculate your true profit per order - after shipping, payment fees, ad spend, and returns (not just "cost of goods")- Find the products that lose money on every single sale (they're often your best sellers)- Stop "free shipping" and discount codes from quietly eating your margin- See through the ROAS numbers your ad platform uses to flatter you- Build a simple weekly dashboard of the few numbers that actually matter- Run a step-by-step 30-day margin audit on your own storeWritten by an operator who runs a multi-thousand-SKU store and found these exact leaks in his own business - usually later than he'd like to admit. Every dollar this book helps you recover is money already passing through your store. You're not missing sales. You're losing margin on the way out. This book shows you where.If you can read your revenue but not your real profit, start here.

Pagina's: 48, Paperback, Independently published