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The Jobs To Be Done: Align Your Markets, Organization, and Strategy Around Customer Needs

Name: The Jobs To Be Done: Align Your Markets, Organization, and Strategy Around Customer Needs
Brand: Two Waves Books
SKU: 2ba3dfa5c545857c9e9cd47c6c98a685
Rating: 5 (1 reviews)

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Bol These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nicetohave, it's a strategic imperative.The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

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Beschrijving (1)

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nicetohave, it's a strategic imperative.The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Lees meer