The Kitchen CEO: An Insider's View Into Product Development and Pricing in Food CPG Grocery Retail

In The Kitchen CEO: Book One, food industry veteran Crystal Black-Davis pulls back the curtain on what actually determines whether a food brand thrives or quietly struggles behind the scenes. Drawing from nearly 20 years in the consumer packaged goods industry, working with both domestic and international brands across multiple retail channels and product categories, she translates complex industry knowledge into a clear, practical roadmap for founders trying to navigate one of the most competitive industries in the world.Whether you're starting with a family recipe, a breakthrough product idea, or a dream of seeing your brand on store shelves, this book helps bridge the gap between passion and preparedness. You'll learn how retailers think, how costs quietly compound, why cash flow matters more than most founders realize, and how the smallest operational decisions can shape long-term growth. From product development and packaging to pricing, compliance, margins, logistics, and financial planning, this book explains the realities of food CPG in a way that is both honest and actionable.If you're serious about building a food brand that is not only exciting, but operationally sound, scalable, and built to last, this is where your journey begins.

Pagina's: 492, Paperback, Savvy Palatecom