The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Everyone knows that most new products fail and that building great products is hard. The Lean Product Playbook provides clear, step-by-step guidance to help you create successful products. Lean Startup has contributed valuable ideas about product development and generated lots of excitement. But despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they lack specific guidance on what to do and how to do it. If you are interested in Lean Startup principles and want to apply them to create winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Define your minimum viable product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book includes two detailed, end-to-end case studies to drive home the concepts. It also describes how to build your product using Agile development and how to use analytics to optimize your product and business. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.