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The Management and Marketing of Services
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This text covers service-oriented areas such as service design, productivity and characteristics. Also, more general topics are explored, which focus on the implications for services. These include managing demand and supply, internal marketing and external communications.
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This text covers service-oriented areas such as service design, productivity and characteristics. Also, more general topics are explored, which focus on the implications for services. These include managing demand and supply, internal marketing and external communications.
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