The Messy In-Betweens: When AI Changes Everything, All at Once

You are not behind. You are in between.Every marketing professional right now is navigating the same disorienting space: past where the old playbook worked, but not yet where the new one exists. That space has a name. It is called a threshold. And the way you cross it, deliberately, with your judgment intact, determines what you carry to the other side.The Messy In-Betweens maps the territory most AI books skip. Not the tools. Not the hype. The human experience of the crossing itself, unfolding at multiple levels at once: your own identity and craft, your team's psychology and trust, your customers' shifting sense of what authentic means.Drawing on behavioral research, real-world governance failures, and three decades of navigating every major marketing technology shift, Harvey Morris gives you a terrain map for the specific crossing points where The In-Between is most concentrated and most consequential.The navigational skills matter more than the arrival.You can't keep up with AI. No one can. So instead, decide what to carry across.