The MeWe Generation

The MeWe Generation What Business and Politics Must Know About the Next Generation The MeWe Generation was born in the mid-80s and raised during the turbulent 1990s and early 2000s. They are born individualist, but no a hard-core egoists. They still put friends first and value collective solutions, and they distrust everything and everyone they consider to be superficial. It is an opportunity maximizing generation who considers everything but friends a means for opportunity maximization. Technology is about gadgets to keep their herd (which is huge) together. Work and consumption are platforms for self-realization. As global forerunners the MeWes will definitely challenge old perceptions in business as well as in politics. They are everywhere. Just look in the eyes of any twenty year old you pass in the street and see for yourself. So prepare for the MeWe Generation! Content among others: 1. Individualism: For we to me 2. Opportunities: Maximize! 3. Identities: Multiple me and the death of lifestyles 4. Treasures: It’s all about relationships 5. Trust: It’s personal stupid! 6. Technology: Keeping the herd together 7. Work: Opportunity vehicle and coffee shop 8. Consumption: Self-realization and identity experiments 9. Gender: The new amazons and their humble servants 10. The future now 11. Consequences and challenges