The New Rules of AI Search: SEO for visibility in ChatGPT, Google Gemini and Generative Search

PRAISE FOR THE NEW RULES OF AI SEARCH “Crystal has an amazing grasp on the future of AI search.” —NEIL PATEL, Co-founder, NP Digital “I am personally very impressed with Crystal Carter’s contributions to the AI search community and have enormous respect for the no fluff, no nonsense, clear thinking she brings to this space.” —KRISHNA MADHAVAN, Principal Product Manager, Microsoft Bing “Many marketers are dragging their feet, sticking to old best practices, and getting left behind in the AI revolution. Crystal Carter’s The New Rules of AI Search is the wake-up call and the tactical manual the industry desperately needs. It beautifully demystifies how to transform your digital footprint into data that AI engines actually trust. A masterclass in modern brand discovery.” —PAULA XIMENA MEJIA, VP of Marketing, Wix KEEP YOUR BRAND VISIBLE AS SEARCH MOVES INTO AI-DRIVEN CONVERSATIONS Search visibility is migrating from traditional results pages into AI chat environments, and brands that fail to adapt risk disappearing from customer discovery entirely. The New Rules of AI Search: SEO for visibility in ChatGPT, Google Gemini and Generative Search provides a practical, rule-based framework for understanding and improving how your brand appears across conversational and generative search platforms including ChatGPT, Gemini, and Perplexity. Written by Crystal Carter, a globally recognized authority in SEO and Large Language Model optimization, and Head of AI Search & SEO Communications at Wix, who brings over 20 years of experience in marketing, SEO and LLM optimization for brands such as Disney, McDonald’s, and Tripadvisor, The New Rules of AI Search explains how user journeys are changing, what new performance metrics matter, and how to adapt content strategy for AI-driven discovery. Every rule is grounded in tested, real-world approaches. Designed for marketing managers, brand managers, marketing directors, SEO teams, SME founders, and senior leaders responsible for digital growth, this book delivers immediate, actionable guidance for professionals who need to protect and strengthen their brand’s discoverability as generative AI transforms how audiences search for products, services, and information. Optimize your brand visibility for AI-powered search engines and large language models In The New Rules of AI Search: SEO for visibility in ChatGPT, Google Gemini and Generative Search, Crystal Carter delivers a practical guide to optimizing brand visibility across AI-powered platforms. As large language models transform how consumers discover products and services, traditional SEO strategies require fundamental updates to remain effective in this new search paradigm. The New Rules of AI Search explores the technical and strategic dimensions of generative engine optimization. Crystal Carter examines how AI search platforms aggregate and present information differently than traditional search engines, providing actionable frameworks for ensuring your brand appears prominently when users query ChatGPT, Google Gemini, and similar platforms for recommendations and information. Readers will also discover: Specific techniques for structuring content that AI systems can easily understand, cite, and recommend to users seeking information Strategies for building brand authority signals that large language models recognize and prioritize in their generated responses Methods for monitoring and measuring your brand's visibility across multiple AI search platforms and generative interfaces Practical approaches for adapting existing SEO infrastructure to meet the unique requirements of AI-powered discovery channels Frameworks for anticipating future developments in generative search and positioning your brand ahead of algorithmic changes Essential for digital marketers, SEO professionals, brand managers, and business owners seeking to maintain competitive visibility, this guide provides the strategic foundation for succeeding as AI fundamentally transforms how consumers search for and discover information online.

Pagina's: 224, Editie: Eerste editie, Hardcover, Wiley