The New Rules of Green Marketing

Name: The New Rules of Green Marketing
SKU: 8bdd31e8581d6f920b0a4c4c64a99797
Price: 19.64 EUR
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Bol Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.

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Beschrijving (1)

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.

Lees meer