The New Rules of Negotiation: How to Shift Power and Get What Matters

Negotiation isn't about being tough. It's about being clear, self-aware, and true to your values. Everyday negotiation has changed. It's no longer a skill reserved for the boardroom or the elite. In a world where our personal and professional lives are increasingly intertwined, everyone is negotiating - at work with managers, clients, teams, and vendors, and at home with family or friends, and even with ourselves. But when the stakes are personal, negotiation often feels vulnerable, emotional, and overwhelming. Traditional advice to remain detached, use data-driven arguments and hardball tactics no longer reflects how humans actually make decisions. The new rules of negotiation are people-centered, emotionally aware and values-driven. Drawing on twenty years experience as employment attorney, Kristen Prinz uses real-life cases and a practical framework to help you: Define what truly matters and separate what you want from what others expect Understand your motivations, fears, and emotional triggers so they stop steering the negotiation. Recognize the hidden motivations of others and use them to create influence. Harness your natural strengths, whether quiet, emotional, assertive, analytical, or anything in between. Adapt your strategy using timing, communication, mindset shifts, and people-focused preparation. Transform your internal voice from a critic into a coach so you can advocate for what you want and deserve. The New Rules of negotiation offers a modern, compassionate roadmap to negotiating with confidence, so you can get what truly matters most to you.