The One-Person Studio: complete manual for AI commercial and marketing video production.

The flood of AI video is a production department with no producer. This is the producer's manual. Commercial video used to be priced out of reach: a thirty-second spot meant a crew, a rental house, and a five-figure quote that most businesses answered with "we'll just skip video." That economy has collapsed. What replaced it is not a button that makes ads - it is a new production discipline, and the people who master the discipline, not the tools, are the ones building real studios alone. The One-Person Studio is the complete, systematic manual for that discipline: how one person, running production the way a professional producer runs anything - with a bible, with gates, with registers, with a calendar that behaves like a contract - plans, builds, delivers, and charges for commercial and marketing video made with AI. From the author of The No-Code Solopreneur series, it follows Sofía Márquez, an ex-agency producer who watched a $42,000 quote die in a conference room, as she builds a studio that sells judgment instead of hours. Across 51 chapters and eight appendices of ready-to-use paperwork, you'll learn how to: - Read the commercial format map - spots, cut-down families, vertical social ads, product videos, branded series - and match format to business problem before a single frame is generated- Run pre-production where the money is actually saved: the show bible, casting synthetic performers, continuity systems that survive strangers- Work the four production layers in order - image, motion, sound, edit - choosing engines by temperament and class, never by hype- Validate before you spend, log every failure once, and make each project cheaper than the last- Handle consent, likeness, disclosure, and licensing with frameworks that keep client trust auditable- Deliver, launch, and hand over work that is survivable by strangers - then charge for it as a world, not a file- Price the studio: quotes as forecasts with signatures, retainers, renewals by reading, and invoices that are receipts for events the client watched happen- Run the whole operation on a calendar that protects the work from the tools - and from the worker This is a manual with a spine, not a book of prompts. Platforms are named only as dated examples; the method is taught as permanent. It is honest about what the tools cannot do, where the failures cluster, and why the rough parts are not detours off the path - they are the path. The barrier between one skilled person and a working commercial video studio has fallen. This is the manual for running one.