The Persuasion Game: How Successful People Use Their New Brains

What if the key to achieving what you want in life isn't about pushing harder-but about understanding how successful people think? The Persuasion Game explains how successful people consistently achieve better outcomes in business, personal relationships, negotiations, leadership, and everyday interactions. Drawing upon research in neuroscience, psychology, and other disciplines, Ghanbari and Armstrong reveal how successful people use their "new brains" to communicate more effectively, persuade more ethically, and ultimately achieve better outcomes in every area of their lives. Armstrong and Ghanbari make the case that all interpersonal situations are persuasive, yet most people try to convince others without understanding what works and what doesn't. When the hidden processes going on in our brains are understood, persuasion stops feeling like guesswork and instead becomes a skill anyone can apply with precision and sophistication. Through easy-to-read explanations and practical techniques, The Persuasion Game shows you how to: Understand the two-brain phenomenon that determines the success or failure of every personal interactionFrame conversations and actions to engage peopleAvoid common mistakes that trigger disengagementAchieve the best outcomes while maintaining authenticity and integrity. Whether you want to close deals, inspire teams, strengthen business and personal relationships, or simply communicate your ideas more effectively, this book gives you the neuroscience-backed tools and tactics to do it more effectively.