The Practical Digital Marketing Handbook: How to 10x Your Income In 6 Months

The Practical Digital Marketing Handbook is a practical, no-nonsense guide designed to help business owners, marketers, students and aspiring professionals understand what really works in modern digital marketing.Written by digital marketing specialist Lucille Horsman, this book cuts through the jargon and focuses on the strategies, tools and techniques used by successful marketers every day. From SEO and AI-powered search to content marketing, analytics, technical optimisation, paid advertising, email marketing and social media, each chapter provides clear explanations and actionable advice that can be applied immediately.Whether you're looking to grow a business, improve your marketing skills, prepare for a career in digital marketing or stay ahead of the latest industry developments, this handbook provides a comprehensive foundation backed by real-world experience.Inside you'll discover: - Search engine optimisation (SEO), technical SEO and local SEO- AI search, Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO)- Content marketing and digital PR- Google Analytics 4, Google Search Console, Microsoft Clarity and other essential tools- Website performance, user experience and conversion optimisation- Email marketing, paid advertising and social media strategy- Practical frameworks, checklists and best practice guidance- Emerging trends shaping the future of digital marketingWhether you're launching your first website, managing marketing for an organisation or developing your professional expertise, The Practical Digital Marketing Handbook is a valuable reference you'll return to time and time again.Practical, evidence-led and written in plain English, this is the digital marketing guide you'll actually use.