Bol Partner

The Proximity Paradox

Name: The Proximity Paradox
SKU: b114fa533961220f1df824eeac869051
Price: 21.02 EUR
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Bol Partner Reviews, excerpts, and/or interviews in business management and advertising industry publications, print and digitalReview and interview coverage in major dailies across North AmericaLinkedIn advertisingSocial media rollout sharing tips from the bookPartnership with authors and their marketing agency on all promotional efforts Short DescriptionKiirsten May and Alex Varricchio, founders of UpHouse Inc., explore how innovation is often derailed by roadblocks related to execution, and provide exercises, strategies, and solutions to help businesses create space between two often-competing imperatives.Sales and Market BulletsThe authors marketing agency, UpHouse Inc., recently won a gold medal at the Telly Awards for a marketing campaign titled Locked Out of Life to raise awareness for adults living with physical disabilities.UpHouse Inc. launched Crainstorm, a virtual brainstorming app that connects individuals and businesses to solve problems and generate new ideas.This book is great for managers looking to solve roadblocks related to execution in the workplace, and provides ideas for how to give space for creativity.AudienceDesigners, copywriters, advertisers, and other creativesManagers in creative sectorsThose involved in organizational development The Proximity Paradox will show you how to step back from your business to focus your creativity and meet your clients needsInnovative Its a much-needed perspective on how to escape inside-the-box thinking. Publishers WeeklyTraditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox the belief that those who are closest to a subject are best qualified to innovate for it when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain.Unpacking ten common examples of the Proximity Paradox that affect a companys people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation, The Proximity Paradox encourages us to ask hard questions about how we work, how our businesses are structured, and why we routinely find our creativity at odds with whats asked of us as executors and stewards of the bottom line.

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Reviews, excerpts, and/or interviews in business management and advertising industry publications, print and digitalReview and interview coverage in major dailies across North AmericaLinkedIn advertisingSocial media rollout sharing tips from the bookPartnership with authors and their marketing agency on all promotional efforts Short DescriptionKiirsten May and Alex Varricchio, founders of UpHouse Inc., explore how innovation is often derailed by roadblocks related to execution, and provide exercises, strategies, and solutions to help businesses create space between two often-competing imperatives.Sales and Market BulletsThe authors marketing agency, UpHouse Inc., recently won a gold medal at the Telly Awards for a marketing campaign titled Locked Out of Life to raise awareness for adults living with physical disabilities.UpHouse Inc. launched Crainstorm, a virtual brainstorming app that connects individuals and businesses to solve problems and generate new ideas.This book is great for managers looking to solve roadblocks related to execution in the workplace, and provides ideas for how to give space for creativity.AudienceDesigners, copywriters, advertisers, and other creativesManagers in creative sectorsThose involved in organizational development The Proximity Paradox will show you how to step back from your business to focus your creativity and meet your clients needsInnovative Its a much-needed perspective on how to escape inside-the-box thinking. Publishers WeeklyTraditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox the belief that those who are closest to a subject are best qualified to innovate for it when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain.Unpacking ten common examples of the Proximity Paradox that affect a companys people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation, The Proximity Paradox encourages us to ask hard questions about how we work, how our businesses are structured, and why we routinely find our creativity at odds with whats asked of us as executors and stewards of the bottom line.

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