The public image of sports commentators and presenters: - as shown on websites Facebook profiles

Websites, Facebook, Twitter and YouTube - these are no longer unfamiliar to us. Most people are familiar with these tools and use them too. Public figures, in particular, make targeted use of these online tools to raise their profile and enhance their image. Sports commentators and presenters also have their own websites, are active on social media and use the internet as a communication platform. But how do sports commentators and presenters use websites and Facebook? What content is published? And to what end? This book not only explores these questions in depth but also provides answers. To this end, the first part of the book explains the concepts of public relations and personality PR, describing the associated tools for implementation and the objectives sought. The second part explains the methodology used to analyse the websites and Facebook profiles of sports commentators and presenters. Finally, a comprehensive conclusion is drawn as to whether and how sports commentators and presenters present themselves and shape their public image online.