The Recommendation Economy: How to become easier understand, trust and recommend in an AI-shaped world

For more than twenty years, businesses have competed to be found.Today, AI is changing the rules.Instead of presenting pages of search results, AI systems are increasingly researching, comparing and recommending businesses before customers visit a website. The question is no longer simply, "Can people find your business?" It's becoming, "When AI compares the options, why should it recommend you?"The Recommendation Economy explores this fundamental shift and explains why visibility alone is no longer enough. Drawing on more than twenty years of marketing experience, James Blachford reveals the principles that make organisations easier to understand, trust and recommend, both by people and the AI systems increasingly helping them make decisions.At the heart of the book is the AURA Framework(TM), a practical model for building authority, strengthening credibility and improving how your business is understood in an AI shaped world.Whether you're a business owner, marketer, consultant or leader, this book will help you understand one of the biggest changes to customer decision making since the arrival of the internet, and what you can do about it.

Pagina's: 261, Paperback, Independently published