The Six Month Fix

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''If you re the CEO of a struggling business, let s hope we never meet. I m a turnaround guy. When I arrive, you leave, and profits return. This book shows how we can avoid that unpleasantness.'' Gary Sutton, The Six Month FixDirect, funny, and brutally honest, Gary Sutton addresses executives of faltering businesses and provides proven tactics for stopping negative cash flow, turning a company around, and rebuilding profits in this practical book. His role as ''CEO du jour'' in eight different industries resulted in remarkable transformations and now he shares his hard hitting wisdom and unique perspective so that your company can experience a similar resurrection.The Six Month Fix gives you complete access to real life, no holds barred examples, situations, and methods of fixing any company the right way, the first time. Whether your business is paralyzed by steep losses, or just breaking even but still losing ground to competitors, Sutton shows you how to reverse direction immediately and see results in six months!Mind you, this book is not for the faint of heart Sutton is frank in outlining the gut wrenching process of a turnaround, deliberately meant to frighten you into action and help your business avoid bankruptcy. This involves embracing change, defining realistic goals, and becoming smarter about risks you ll need to take once your business is back on its feet. Depending on your situation, Sutton directs you to the sections in the book you need to focus on right away, be it stopping the bleeding and stabilizing your cash, or shifting into the next gear to enhance profits and lift your company to new heights.Business war stories in The Six Month Fix guide management. You ll learn: The difference between turnaround professionals who negotiate for creditors and those who work for shareholders How to identify frauds (the ''unemployed CEOs'' and those finance firms) and avoid their maneuverings How to know your customers better than they know themselves Why top turnaround managers always fail to lead a business after it s been fixed How to quit gambling with your company (Think you re not? You are.) Ways to raise ethics and simultaneously boost profitsThis isn t just a battle for survival it s the fight of your life. And nowhere will you receive more straightforward, essential advice on winning than in The Six Month Fix.

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Pagina's: 308, Editie: Eerste editie, Hardcover, John Wiley & Sons