The Storyteller's Advantage

**A practical guide to unlocking the secrets of great storytelling that will give any business leader an edge against the competition Winner of the Porchlight Business Book Award for Innovation & Creativity** For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today’s ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage—it’s a requirement. In The Storyteller's Advantage, investor, startup advisor, and former business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathize through the art of storytelling. Farr offers an inside look at the greatest storytelling CEOs, whose narrative abilities enable them to raise more capital, retain more talent, and make their brands more memorable. With empirical research and candid commentary, Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today’s workplaces, and shares practical advice on how to deliver the most compelling message. Practical and approachable, The Storyteller’s Advantage will help any business leader to tap into their ultimate superpower—telling a great story.