The Strategic Management of Technological Innovation
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Beschrijving
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Explores the changing relationship between those who design new products and processes and those who develop business strategies. This collection of provocative essays is based on a 1987 conference held at the Aston Business School that brought together scholars from the United States and Europe. Discusses the implications for organizations of a new level of communication between creative and managerial personnel. The contributions approach this emerging trend from a variety of perspectives with respect to technological innovation, but with a common interest in strategic management.
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Beschrijving
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Explores the changing relationship between those who design new products and processes and those who develop business strategies. This collection of provocative essays is based on a 1987 conference held at the Aston Business School that brought together scholars from the United States and Europe. Discusses the implications for organizations of a new level of communication between creative and managerial personnel. The contributions approach this emerging trend from a variety of perspectives with respect to technological innovation, but with a common interest in strategic management.
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