THE SUCCESS MIRAGE: How Cognitive Biases Distort Business Decisions

This book is designed as an accessible guide to the psychology of business-the invisible force that shapes every decision: the human brain and its cognitive biases.These mental shortcuts can be useful in everyday life, but in the business world, they can also become costly traps. This book explores the most important cognitive biases through the compelling story of a young researcher fascinated by psychology who, after confronting the realities of the marketplace, transformed his knowledge into an entrepreneurial empire.From the vibrant streets of Lomé to the skyscrapers of New York and the innovation hubs of Berlin, he must overcome not only the challenges of business, but also the biases within his own mind.Blending an engaging narrative with practical analysis and real-world examples, this book will help you understand the cognitive mechanisms that shape business decisions-and recognize the hidden biases that may influence your judgment, negotiations, investments, and entrepreneurial choices.