The Vacuum Principle: How to Find Market Gaps and Create Category Defining Companies

Just as nature abhors a vacuum, markets rush to fill gaps-and those who spot these spaces first win big. Market-defining innovations emerge not from creating something new, but from seeing what's missing.The most valuable business skill is detecting opportunities hiding in plain sight-what Rajesh Srinivasan calls "The Vacuum Principle." Market creators like Walt Disney, Steve Jobs, and Jeff Bezos share this gift: seeing the world not just as it is, but as it could be.Through research, Rajesh has decoded how visionaries uncover opportunities others miss. This isn't luck-it's a learnable system. Inside this book, you'll discover: - The 5 types of market vacuums and a framework to spot them- 7 cognitive frameworks of market creators- Strategies to protect and scale market positionsThe next breakthrough isn't about creating something new. It's about spotting the gaps that already exist in the market-the ones others fail to see.