The Watercooler Effect
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An analysis of the human drive to perpetuate rumors shares examples from all walks of life to argue that rumors stem from a deeply rooted motivation to make sense of the world, in an account that offers insight into both individual and group psychology as it pertains to gossip behavior. 20,000 first printing.
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An analysis of the human drive to perpetuate rumors shares examples from all walks of life to argue that rumors stem from a deeply rooted motivation to make sense of the world, in an account that offers insight into both individual and group psychology as it pertains to gossip behavior. 20,000 first printing.
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