Three Centuries of French Publicity / Trois siècles de publicité en France

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Bol Advertising bombards us. Whether we view it with professional reverence, personal anonyance or playful fascination, we cannot deny the influence it holds over our daily life. M. Martin, a specialist in media and publicity, paints the first complete history of advertising in France from its gentle first steps to today s mass media battles.

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Advertising bombards us. Whether we view it with professional reverence, personal anonyance or playful fascination, we cannot deny the influence it holds over our daily life. M. Martin, a specialist in media and publicity, paints the first complete history of advertising in France from its gentle first steps to today s mass media battles.


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  • 9782738101662
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