Your house is worth what the market will pay. This book is how you make them pay it.Every year, tens of thousands of ordinary homeowners hand five figures to avoidable mistakes: a list price picked at dinner, a listing that opened before the caulk gun came out, an offer read for its headline instead of its risk, a wire "change" that was not real. Top Dollar is the full process, in order, from an author who spent a career on both ends of the table.Thirty chapters, six parts, one purpose: you keep more of your sale.- The 14-day window: why launch traffic decides the price, and what to finish before a single photo shoots- The $2,400 renovation: the exact line items that buy the biggest check, with the Kesslers' real $7,600 receipt and the comparison math against a chased listing- Band pricing: how search filters and price cliffs work, and how to grade a realtor's pricing opinion against your own comps- The listing, showings, and open house: the one-page systems that make buyers behave like buyers- Offer scoring that reads a contract, not a number: the risk-adjusted grid, multiple-offer deadlines, and the counter written in bullets- Contract to closing: surviving the inspection timer, appraisal anxiety, financing drift, and the last thirty feet where deals die- Keep the profit: tax basics done right (Section 121, basis, depreciation recapture), rentals, flips, inherited homes, divorce, and long-distance sales- The back matter: 30-day launch plan, worksheets, and the script bank, ready to printNo brand deals, no recycled blog advice, no theory. Just the boring, profitable order of operations that beats ninety percent of the market in your band, written for people who have jobs.Scroll up and grab your copy. Your net sheet is waiting.
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