Totems

“Totems” by Conway Lloyd Morgan (published 2007) is a visual/design monograph showcasing the work of the creative agency Totems, part of AVEdition’s “Rockets” series. The hardcover volume (166 pages) highlights how Totems uses emblematic symbols—“totems”—to encapsulate and express a brand’s identity in a powerful, distinctive way . Structured around Totems’ projects for major clients—AUDI, Daimler Chrysler, Philips, SAP, Herman Miller, Hapag‑Lloyd, and others—the book explores the agency’s work in trade fairs, exhibitions, events, and retail design. It traces the company’s evolution since its founding in 1997 across Amsterdam, Istanbul, and Stuttgart offices, and illustrates how totemic design concepts are applied to create meaningful environments that embody corporate character and values.