Tough Minded: How Taking on Life’s Challenges Can Make You a Better Investor

Name: Tough Minded: How Taking on Life’s Challenges Can Make You a Better Investor
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Bol PRAISE FOR TOUGH MINDED “It’s easy to use words like resilience and perseverance when describing someone who has overcome adversity. But those words alone don’t fully capture Shana’s journey. Tough Minded is not a feel-good story about simply surviving life’s challenges. It’s an honest and deeply personal account of what it takes to push forward when the odds are stacked against you. Shana doesn’t seek sympathy, and she doesn’t make excuses. Rather, she gives us the mindset and determination that helped her turn setbacks into opportunities. Shana’s story is a testament to personal accountability, mental toughness, and the power of refusing to let circumstances dictate your future. Tough Minded will challenge you, inspire you, and remind you that adversity is not the end of the story. It’s often where the most meaningful chapters begin.”—TODD M. SCHOENBERGER, CEO, CrossCheck Media Inc. “Shana’s true life story is both inspirational and educational. Through the many highs and lows, she’s living proof that grit, resilience, and hard work pay off. If there were ever a true ‘comeback kid,’ it’s Shana. Beyond offering practical survival lessons for investors, she delivers a powerful framework for building long-term wealth. Her book is a must-read for investors, financial advisors, and anyone looking to strengthen their own investment foundation. Listen to Shana—her insights are worth your attention!”—RON DELEGGE, Founder at ETFguide “In Tough Minded, Shana Sissel delivers a rare combination of raw personal truth and hard-earned investment wisdom. What makes this book different is not just where Shana has been, but how she thinks. She connects the psychology of personal survival to the realities of investing in a way that is deeply human and eminently practical. At a time when many investment books focus on formulas, Tough Minded focuses on the person behind the decisions. This is a book that understands the truth that your greatest investment asset (or liability) is you.”—DR. DANIEL CROSBY, author of The Behavioral Investor Turn personal adversity into a sharper, more resilient investment mindset Tough Minded: How Taking on Life's Challenges Can Make You a Better Investor presents a distinctive approach to investment thinking from Shana Orczyk Sissel, a CAIA charter holder with over two decades of experience at firms including Fidelity Investments and Ariel Investments. Sissel draws on her own extraordinary life experiences to show how resilience under pressure translates directly into stronger investment decision-making. Each chapter pairs a personal story of adversity with the specific investing principle it reinforced. Readers will discover how blue-collar roots and a scarcity mindset sharpen risk management, how surviving traumatic events reveals the connection between community disruption and financial markets, and how being underestimated cultivates the contrarian thinking that drives long-term investment success. Readers will also find: Practical insights on managing emotional decision-making during periods of market volatility and personal crisis Strategies for developing a contrarian mindset built from real-world experience rather than abstract theory alone Frameworks connecting personal resilience to disciplined risk management across traditional and alternative investment portfolios An exploration of how traumatic events ripple through communities, economies, and financial markets in measurable ways Guidance on channeling a scarcity mindset into focused, opportunity-driven approaches to portfolio construction and wealth building Ideal for financial advisors, wealth managers, investment professionals, women in finance, and alternative investments enthusiasts, Tough Minded offers a singular perspective on how life's hardest lessons forge the mental toughness and emotional discipline that separate reactive investors from strategic ones.

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PRAISE FOR TOUGH MINDED “It’s easy to use words like resilience and perseverance when describing someone who has overcome adversity. But those words alone don’t fully capture Shana’s journey. Tough Minded is not a feel-good story about simply surviving life’s challenges. It’s an honest and deeply personal account of what it takes to push forward when the odds are stacked against you. Shana doesn’t seek sympathy, and she doesn’t make excuses. Rather, she gives us the mindset and determination that helped her turn setbacks into opportunities. Shana’s story is a testament to personal accountability, mental toughness, and the power of refusing to let circumstances dictate your future. Tough Minded will challenge you, inspire you, and remind you that adversity is not the end of the story. It’s often where the most meaningful chapters begin.”—TODD M. SCHOENBERGER, CEO, CrossCheck Media Inc. “Shana’s true life story is both inspirational and educational. Through the many highs and lows, she’s living proof that grit, resilience, and hard work pay off. If there were ever a true ‘comeback kid,’ it’s Shana. Beyond offering practical survival lessons for investors, she delivers a powerful framework for building long-term wealth. Her book is a must-read for investors, financial advisors, and anyone looking to strengthen their own investment foundation. Listen to Shana—her insights are worth your attention!”—RON DELEGGE, Founder at ETFguide “In Tough Minded, Shana Sissel delivers a rare combination of raw personal truth and hard-earned investment wisdom. What makes this book different is not just where Shana has been, but how she thinks. She connects the psychology of personal survival to the realities of investing in a way that is deeply human and eminently practical. At a time when many investment books focus on formulas, Tough Minded focuses on the person behind the decisions. This is a book that understands the truth that your greatest investment asset (or liability) is you.”—DR. DANIEL CROSBY, author of The Behavioral Investor Turn personal adversity into a sharper, more resilient investment mindset Tough Minded: How Taking on Life's Challenges Can Make You a Better Investor presents a distinctive approach to investment thinking from Shana Orczyk Sissel, a CAIA charter holder with over two decades of experience at firms including Fidelity Investments and Ariel Investments. Sissel draws on her own extraordinary life experiences to show how resilience under pressure translates directly into stronger investment decision-making. Each chapter pairs a personal story of adversity with the specific investing principle it reinforced. Readers will discover how blue-collar roots and a scarcity mindset sharpen risk management, how surviving traumatic events reveals the connection between community disruption and financial markets, and how being underestimated cultivates the contrarian thinking that drives long-term investment success. Readers will also find: Practical insights on managing emotional decision-making during periods of market volatility and personal crisis Strategies for developing a contrarian mindset built from real-world experience rather than abstract theory alone Frameworks connecting personal resilience to disciplined risk management across traditional and alternative investment portfolios An exploration of how traumatic events ripple through communities, economies, and financial markets in measurable ways Guidance on channeling a scarcity mindset into focused, opportunity-driven approaches to portfolio construction and wealth building Ideal for financial advisors, wealth managers, investment professionals, women in finance, and alternative investments enthusiasts, Tough Minded offers a singular perspective on how life's hardest lessons forge the mental toughness and emotional discipline that separate reactive investors from strategic ones.

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