This Special Issue, "Tourist Satisfaction, Sustainability, and Sustainable Tourism Development: 2nd Edition", addresses a critical mandate: transforming global tourism and hospitality from a major source of environmental and socio-cultural strain into a sustainable, resilient industry. Historically, sustainability and tourist satisfaction were viewed as having conflicting goals, with green constraints assumed to diminish the visitor experience. This volume explicitly challenges that dichotomy, exploring how environmental stewardship, socio-cultural preservation, and technological innovation intersect with consumer psychology to actually enhance contemporary visitor experiences. Comprising nine peer-reviewed papers, the collection bridges critical knowledge gaps by moving past high-level policy to examine the nuanced behavioral and psychological mechanisms of eco-conscious travelers. It leverages advanced methodologies-such as eye-tracking technology, sentiment analysis, grounded theory, and large-scale data analytics-to investigate under-researched areas like smart tourism ecosystems, digital service-scapes, and sustainability communication. Designed for an interdisciplinary audience, this work provides tourism scholars with robust theoretical frameworks and practitioners (such as hotel managers and destination operators) with actionable, empirical insights. Ultimately, it serves as a vital guide for co-creating sustainable tourism experiences, leveraging digital innovation, and implementing balanced strategies that protect local ecosystems while ensuring economic vitality.
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