Trade Fair Design Annual Brand Experience & 2025

The latest edition of the Brand Experience & Trade Fair Design Annual inspires exciting new projects by showcasing outstanding projects and presenting essays contributed by true industry experts. Text in English and German. How can artificial intelligence revolutionise interactions with visitors, ecological intelligence promote sustainable solutions, emotional intelligence create lasting ties between brands and people, and artistic intelligence transform places into creative spaces? How can technological intelligence push the boundaries of what is possible and how can collective and social intelligence culminate in participatory concepts? The latest edition of the Brand Experience & Trade Fair Design Annual aims to answer these questions and inspire exciting new projects by showcasing outstanding projects and presenting essays contributed by true industry experts. Text in English and German.