Unblinded: The Start Up That Launched a Revolution in Saving Sight

A life-altering revolution has happened right before your eyes. Yet for a generation, it has been largely invisible. Unblinded is the never-before-heard origin story of intravitreal, anti-VEGF therapies for macular degeneration, and other retinal diseases, and the start-up company that changed the future of eyecare. In the 1990s, age-related macular degeneration (AMD) was the leading cause of blindness in the developed world, with no effective treatments. The disease became known for robbing its elderly victims of their central vision and the opportunity to age gracefully, leaving them with the fear of going blind. Today, this is no longer the case for most people. >$15bn of revenue in one of the highest billed procedures on Medicare. In Unblinded, you'll discover how a trio of doctors stepped out of their comfort zones into a world where groundbreaking biotechnology tussles with multimillion-dollar risk-taking--often amid financial market turmoil. Despite the turbulence of their journey, David, Samir, Tony, and their many contemporaries have never taken their eyes off the ultimate prize--improving sight. Proceeds from the book go to the non-profit, Wise Eyes Foundation, with a mission to reduce the unmet need in large population retinal diseases through research and patient support.

Pagina's: 256, Hardcover, Amplify Publishing