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Cites the profit potential of low-income markets, drawing on fifty case stories to reveal how such companies as IBM, Ford, and Hewlett Packard increased sales, reduced costs, and improved quality by working with under-served communities.
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Cites the profit potential of low-income markets, drawing on fifty case stories to reveal how such companies as IBM, Ford, and Hewlett Packard increased sales, reduced costs, and improved quality by working with under-served communities.
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