Value Co Creation Processes in Circular Firms

This book investigates value co-creation processes within the context of circular entrepreneurship. By rooting the book in value co-creation theory, the author addresses the following research questions: How do value co-creation processes impact organizations? This book investigates value co-creation processes within the context of circular entrepreneurship. By rooting the book in value co-creation theory, the author addresses the following research questions: How do value co-creation processes impact organizations? And how could circular firms gain legitimacy through value co-creation processes? Through an empirical study based on interviews with circular entrepreneurs and focus groups involving both entrepreneurs and a sample of co-creating customers, the author offers an empirical framework of value co-creation processes and resulting organizational changes. The book is informative for both academics and practitioners. From a theoretical point of view, it contributes to value co-creation theory, the growing circular entrepreneurship literature, and organizational studies. From a managerial perspective, it informs aspiring circular entrepreneurs and managers about the potential of value co-creation processes in supporting their firms in gaining legitimacy and becoming learning organizations. Beatrice Re is an Assistant Professor in Organization Studies at the University of Pavia, Italy. She teaches Organizational Innovation in the Master’s course Economics and Business Management. Beatrice is interested in circular economy, organizational change, and employees’ welfare. She has published for national and international journals such as the Journal of Cleaner Production and the Journal of Business Research.