War Paint: Elizabeth Arden and Helena Rubinstein: their Lives, Times, Rivalry

From the author of MR SELFRIDGE, the glittering story of two remarkable women - Miss Elizabeth Arden and Madame Helena Rubinstein - and their legacy which touches the lives of virtually all women today: the creation of the modern cosmetics and beauty industry. War Paint is the story of two extraordinary women, Miss Elizabeth Arden and Madame Helena Rubinstein, and the legacy they left: a story of feminine vanity and marketing genius. Behind the gloss and glamour lay obsession with business and rivalry with each other. Despite working for over six decades in the same business, these two geniuses never met face to face - until now. 'The definitive biography of women and their relationships to their faces in the twentieth century' Linda Grant, Guardian'I have seldom enjoyed a book so much . . . the research is staggering . . . a wonderful read' Lulu Guinness