Web analytics - identifying key performance indicators
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47,05 |
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49,99 |
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Beschrijving
Bol
The analysis of visitor behaviour has developed rapidly in recent years. The free tool Google Analytics has made a significant contribution to this. However, before implementing such a system, every company must be clear about the objectives of its website and the metrics used to measure whether these objectives have been achieved. This study focuses on the architectural sector; the website analysed has recently been launched, and its success has not yet been measured. In addition to a qualitative content analysis, metrics such as the number of sessions, users and average time spent on the site are measured, and an outlook on future trends is provided.
Beschrijving
(2)
The analysis of visitor behaviour has developed rapidly in recent years. The free tool Google Analytics has made a significant contribution to this. However, before implementing such a system, every company must be clear about the objectives of its website and the metrics used to measure whether these objectives have been achieved. This study focuses on the architectural sector; the website analysed has recently been launched, and its success has not yet been measured. In addition to a qualitative content analysis, metrics such as the number of sessions, users and average time spent on the site are measured, and an outlook on future trends is provided.
AmazonPagina's: 52, Paperback, Our Knowledge Publishing
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