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Rudolf (1898-1974) and Adi Dassler (1900-1978) began their shoe production once in a small workshop in Herzogenaurach. They brought it to two world-renowned groups: PUMA and adidas through their own joy of sports, progress thinking and competition. Who is actually ... describes the special relationship of the two brothers, the increasing professionalization of sporting goods thanks to technical possibilities, and addresses the current importance of marketing in the sports industry. Three different nonfiction texts convey insights into biography (life), achievements (work) and place them in an immediate reference to current current current topics (effect): 1. Rudolf & Adi Dassler (life) 2. Shoes for sports and leisure (factory). 3. Sports marketing (effect
Beschrijving
(2)
Rudolf (1898-1974) and Adi Dassler (1900-1978) began their shoe production once in a small workshop in Herzogenaurach. They brought it to two world-renowned groups: PUMA and adidas through their own joy of sports, progress thinking and competition. Who is actually ... describes the special relationship of the two brothers, the increasing professionalization of sporting goods thanks to technical possibilities, and addresses the current importance of marketing in the sports industry. Three different nonfiction texts convey insights into biography (life), achievements (work) and place them in an immediate reference to current current current topics (effect): 1. Rudolf & Adi Dassler (life) 2. Shoes for sports and leisure (factory). 3. Sports marketing (effect
AmazonPagina's: 80, Editie: Eerste editie, Paperback, Klett Sprachen GmbH
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