Wharton on Managing Emerging Technologies

An interdisciplinary team of researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced material. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing. Praise for WHARTON ON MANAGING EMERGING TECHNOLOGIES "Covers the emerging technology landscape–from strategy to finance to human resources–in a way that only a group of top scholars from many disciplines could do. Insightful, accessible, and smart ideas that make for ‘must reading’ for thoughtful executives in today’s turbulent economy. The authors prove, once again, the power of research to yield deep insight into tough business problems." —Kathleen M. Eisenhardt, Professor of Strategy and Organization, Stanford University and coauthor of Competing on the Edge: Strategy as Structured Chaos "Provides those of us who live in the chaotic environment of ‘discovery by the minute’ many ways of thinking about how to make a new idea successful. The collective knowledge and personal wisdom represented in this book is like having a person with hundreds of years of learning and experience sitting on the business team. . . . Vital to anyone trying to develop new businesses in today’s world." —Terry J. Fadem, Director, Corporate New Business Development, DuPont "Assessing new technologies and anticipating their future impact on the process of due discovery is a critical element of success in the pharmaceutical industry. In today’s era of dislocating, fast-moving progress, this book is an invaluable guide, filled with meaningful insights from experienced authors known for their excellent track record. A must-read." —Jean-Pierre Garnier, Chief Operating Officer and President, Pharmaceutical and Consumer Healthcare, SmithKline Beecham "Offers valuable insight for large established companies seeking growth in a dynamic market of rapid technological advancement. The entertaining cases and thoughtful analyses help managers create strategies, select options, and organize to successfully manage the interface between imagination and knowledge." —Jerry Karabelas, PhD, CEO, Novartis Pharma AG