What We Learned in the Rainforest
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Filled with concise language and real-world examples from such companies as Coca-Cola and 3M, an indispensable business guide provides an innovative business principle that applies strategies and practices extracted from nature, showing how a company can become, like nature, an intricate living system that integrates competing interests. 30,000 first printing.
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Filled with concise language and real-world examples from such companies as Coca-Cola and 3M, an indispensable business guide provides an innovative business principle that applies strategies and practices extracted from nature, showing how a company can become, like nature, an intricate living system that integrates competing interests. 30,000 first printing.
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