Which Game to Play: Play the six. Own Century. Change Game.

Arijit Guha Mazumder has spent nearly three decades turning ideas into products and products into categories, across some of the world's most demanding consumer markets. As Senior Director of R&D at Mondelez International, he has led innovation portfolios worth over two billion dollars across Asia, Middle-East and Africa, building R&D centres from the ground up, and pioneering AI-driven approaches to product development. A biochemical engineer by training and a strategist by instinct, he was raised in a home where cricket was a constant, spending fifty years watching the game teach him what business schools rarely do. In this book, which is his first, he offers a masterclass in reading the field before making the winning play."Arijit has a unique ability to simplify complex innovation challenges into actionable strategy while keeping the consumer at the heart of everything he does."- Deepak Gunvante, Global R&D Leader"An essential guide to 'clearing the decks' and finding the courage to Exit the Game of failing products to make room for true breakthroughs." - Rob Hargrove, ex-Chief R&D Officer & Angel Investor"From the stadium to the C-suite, Arijit masterfully decodes the winning playbooks of cricket to reveal how brands can reinvent themselves and stay true to their ultimate compass: the consumer.- Hemant Rupani; CEO, Hindustan Coca Cola