Why Smart People Do Dumb Things
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Beschrijving
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Looks at famous business blunders, including the new Coke and Ed Rollins' election claims, suggests common causes for such mistakes, and suggests ways to avoid them. From Simon & Schuster, Why Smart People Do Dumb Things is Mortimer Feinberg exploration of the greatest business blunders—how they happened, and how they could have been prevented. Culled from business headlines and corporate files, this examination of the ultimate in boardroom breakdown describes, in entertaining anecdotes, the mega-mistakes made by highly regarded leaders in business and public life.
Beschrijving
(1)
Looks at famous business blunders, including the new Coke and Ed Rollins' election claims, suggests common causes for such mistakes, and suggests ways to avoid them. From Simon & Schuster, Why Smart People Do Dumb Things is Mortimer Feinberg exploration of the greatest business blunders—how they happened, and how they could have been prevented. Culled from business headlines and corporate files, this examination of the ultimate in boardroom breakdown describes, in entertaining anecdotes, the mega-mistakes made by highly regarded leaders in business and public life.
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