Win in The Spreadsheet First: Arithmetic That Decides Whether Advertising Will Make You Money or Lose It

"We just need to get some ads running. If you start today, when can they be live?"That question is the symptom. It says the decision was made before the phone was picked up, and everything left is scheduling.In my own client intake since 2014, roughly four out of five businesses that ask it should not be advertising this month. Not because advertising doesn't work - because their numbers say it will lose money at any budget, and no amount of spend fixes that.This book is the calculation that tells you which one you are. It takes an evening. It is arithmetic you already know - multiplication, seven numbers, no software - and it will tell you, before you spend anything at all, whether advertising is about to make you money or about to make your problems arrive faster.Written for owners of home services businesses: remodeling, appliance repair, cleaning, HVAC, roofing.What you get: - The most you can pay for a customer, for a lead, and for a click - calculated from your own books - How much work you can actually deliver, before advertising starts buying you bad reviews instead of revenue - What the first month is for, and what to do when it proves you wrong - What to ask before you hand anyone your budget - Ten real businesses, with the numbers before and after Two of those ten never ran a campaign at all. Those two saved the most money. This book sells nothing. The man who wrote it does - which is why it keeps telling you not to buy yet.